I've just finished reading this book, "The End of Overeating" by Dr. David Kessler. It gave me a really good insight into why I (and many others) overeat and the way food makes us feel. It was a little hard going at first, lots of jargon to get your head around but it really does makes alot of sense. The food companies and fast food restaurants are in the business of making the consumer come back to their restaurant or eat their food again and again. They don't care if people are obese, they dont care if their food is full of rubbish and makes people ill, as long as they can sell their products and get repeat business. That's why their food mainly consists of sugar, fat and salt, the 3 most addictive properties that 'fast' food has. The book goes on to say that on a biological level our brains give off chemicals when we experience pleasure, whether it is from shopping, alcohol, exercising, food or something else, and as humans we crave that pleasure, those chemicals released into the brain that make us feel GOOD. The problem is, when you get those pleasurable and good feelings from food, you tend to go back for more and more. And THAT is exactly what the fast food industry wants! Instant gratification from eating fatty/sugary/salty food needs to change, and my first step in changing that is to find other things that give that sort of gratification, those good feelings, and that are alot healthier than eating fat/sat/sugar. Im currently thinking of what those things could be, maybe watching a comedy show on tv, reading a book, talking to a friend on the phone. Im going to work on a list that I can look at when I feel the crave of sugar or fat calling me. I'll share it when I get a few more. I really recommend reading this book though, it really makes you think about what you are putting into your body.
